Updating Facebook UTMs on Ads

One of the ways that advertisers measure the return on investment of advertising is tying ads to revenue. So for example, for every 1,000 clicks on an online digital Ads, how many of those people actually buy the product? The way this is tracked is that you put in what is called a UTM tag…

Data Analysis

Data analytics is the hottest thing around.  Knowing how to structure and manipulate data, and then find answers is the sexiest job out on the market today! Before getting into cool things like apache spark, hadoop, or using EMR, let’s just start out with a basic example:  Word count on a book. Project Guttenburg has…

AWS with python

In my previous post, I set up my Mac to do python development.  Now I’m ready to launch an EC2 image using boto. Create Virtual Python Environment I have already logged into AWS and created an account.  I gave it a credit card and now I get a free server for a year that I…

Mac Environment for OS X Yosemite

I updated to OS X Yosemite and as usual a lot of development things stopped working.  I figured it was time to get serious about Python as well, so here’s how I’m setting things up. brew I use brew to put packages on Mac OSX.  I like it.  Its easy.  Unfortunately, with the update brew…